How do I find the best Equity Advisor?

The popularity of the stock market has increased rapidly in the last few years. Now everyone knows that if you want growth in your money then you have to invest in equity. 

There is a famous quote in the stock market "short-term pain, long-term gain". Out of all the investment asset classes available in the world, only equity gives good returns if invested for a long time.

However, no one can say with certainty that there will be a return on equity. Because prices are affected by many factors, both at micro and macro levels.

How to Select the BEST EQUITY ADVISOR?

We are often either new to investment, either invest on our own, or invest on the advice of friends, or relatives.

  

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There is a simple answer to this. Find yourself an Equity Expert Advisor who is trustworthy, experienced and has a good track record.

Do not blindly trust any advisor. Find an Equity Advisor who will walk with you step by step in your investment journey. Guide you in every way related to investment. create wealth for you.

You also have to be careful with those people who call themselves the best equity advisor and claim that they will give you the best investment advice.

Now the biggest question arises that how to find the best equity advisor?

How to Find Best Equity Advisor 

In this article, we will list various qualities you need to look for in your advisor.

• Advisers claiming guaranteed returns: Know one thing for sure that no one can give guaranteed returns in the stock market. In fact, SEBI guidelines also do not allow any advisor to guarantee returns. People making such claims are fooling and you should stay away from such advisors.
  

• Advisers entered the market wearing the mask of big investors: These are part of advisory marketing in a way because 99.9% of big investors have nothing to do with these advisors. Big investors have their own research teams that take investment decisions.

• Advisor without SEBI registration: This is very important. Advisors avoid getting SEBI registration because they know that they do not follow SEBI guidelines required for advisors and SEBI will not approve them.

• Advisors that put you in touch with a research person for advice: The real truth is that such advisors present their sales team as a research team. 95% of advisors do the same. These sales teams who pretend to be research professionals are neither qualified nor experienced enough to manage your hard-earned money.

• Advisors who claim to serve you until you make a profit: Advisors just have to get their first sale by any means. It has nothing to do with the profit of the investor. There are only talks of profit nothing comes out on paper.

These are the 5 characteristics that identify a fake advisor. There are other qualities, but these are the most important.

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A perfect advisor should have these 3 characteristics.

• A good advisor would be the one who understands the difficulties you must have raised to invest. Make decisions for your investments just as they would for themselves. The advisor must have at least 10 years of experience. He must have experienced the ups and downs of the market. You can easily contact him when you need him. (during market downfalls)

You should also see whether this advisor has a reputation in the market? is this advisor acceptable in the market? Does this advisor have a brand in the investment community?

• Emphasis on Ethics Conduct: Is your advisor transparent and honest with your money? Do they publish papers/articles in print? Does your advisor recommend stocks to you with detailed research without being biased?

ETHICS

Does your advisor share with you the performance of all his recommendations? Is your advisor really focused on your investment and not on collecting maximum brokerage or commission from you? Is the advisor SEBI registered and have NISM certified research analysist? 

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• Performance: Your advisor should give you higher returns than the market over a long period of time. No advisor will be 100% perfect but check whether your advisor is able to beat the market on an average basis or not. Don't consider 1- or 2-year performance but look at 5–10-year performance.

PERFORMANCE

An advisor whose performance is published in a paper like a magazine or a newspaper, it becomes a bit easier to trust that advisor. You can also check the reviews of the existing clients of that advisor.

A fake advisor can make your money 0 in very less time and a good advisor can convert even your low money into good money. Do not be careless in any way while choosing an advisor. Take your time and keep in mind all the points mentioned here.

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